Cvent Acquires Two Trade Show Tech Companies

Meetings and
technology company Cvent announced Friday it has acquired two trade show technology
companies: Group meeting scheduling tool Jifflenow and lead-capture solution
iCapture. Financial terms of the deals were not disclosed.

With the
acquisition of Jifflenow’s technology, Cvent offers “new capabilities”
for organizations to plan and book group meetings during an event or trade
show, and “enable previously offline conversations to be tracked and
actioned after the event ends,” the company said in a statement. 

Cvent’s acquisition of iCapture, customers can “boost lead volume”
during and after trade shows through a “standardized system” that
meets organizations’ “unique lead capture needs,” the company said. 

acquisition announcements come as “in-person events have returned as a
critical channel for driving growth,” the company said.

The news also
follows an expanded partnership and integration with Cvent announced last year,
founder and CEO Hari Shetty said in a statement.

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